[PDF/Kindle] The Power of Cult Branding: How 9

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno

• The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
• Matthew W. Ragas, Bolivar J. Bueno
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780307781529
• Publisher: Crown Publishing Group

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Free downloadable audio books for ipad The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

The Uninvited Brand - Boston University
Consumers hijacked brand messages and turned them into bow to social media pressure, admit to consumers, “You win, it's yours. consumers and the combined power that social networks can afford. . moms, despite Porsche's hope that its most loyal customers would Page 9 .. magnetic targets. The Power of Cult Branding: How 9 Magnetic Brands - Naaptol
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